You can view the Jobiqo Analytics performance data in two ways, either within the Jobiqo admin back-end in the Reporting section or directly in Google Analytics (if you cannot find the reporting section please contact your PM or CSM).
Backend-reporting overview
In the back-end under the Reporting section, you will find a number of views that provide an overview of some of the most important KPIs for a job board.
Job performance
In the job performance section, you will find a high-level overview of the Job Visits, Job Applications, Job Response Rate and Jobs Published events over a selected period of time.
Job alerts
In the job alerts section, you will find an overview of how your job alerts are performing (job visits/job applications generated from the job alert source), as well as how many job alerts were sent and how many new job alerts were created.
Job applications
In the job applications section, you will find an overview of how many job applications were generated in the selected period. The job applications are further broken down by job application type (internal or external), as well as by which medium (organic) and source (google) the application was generated from.
Job performance by job
In the job performance by job section, you will find an overview of job visits, job applications and job response rate by job title. The table can be filtered by date, user and job title, furthermore, it can be sorted by each column.
Job performance by company
In the job performance by company section, you will find an overview of job visits, jobs published, job applications and job response rate by company name. The table can be filtered by date and user name, furthermore, it can be sorted by each column.
Job performance by occupation
In the job performance by occupation section, you will find an overview of job visits, jobs published, job applications and job response rate by occupation. The table can be filtered by date and occupation, moreover, it can be sorted by each column.
Job performance by region
In the job performance by region section, you will find an overview of job visits, jobs published, job applications and job response rate by region. The table can be filtered by date and region, furthermore, it can be sorted by each column.
Reporting directly in Google Analytics 4
If more flexibility and detail is required for your reporting needs, we recommend using the Google Analytics 4 reporting interface. If you do not have access to your GA4 property, please contact your PM or CSM.
For an in-depth introduction and detailed tutorials for how to use and configure GA4, we recommend Google's own documentation for GA4 which can be found here.
Below you can find some quick tips on how to find reports on some of the custom events and dimension tracked by Jobiqo.
Custom events
Navigate to "Reports", open the "Engagement" section and click the "Events" tab.
Here you will now find an overview of all events collected by GA4, including both the default events (like page_view, scroll etc.) and custom events (Jobiqo events).
Please note that the table is limited to displaying 10 events per page, this can be changed in the top-right corner of the table (here increase to 25 events):
As you can see, here you can find Jobiqo custom events such as jobVisit, JobSearch, userRegistration etc.
If you want to dig deeper into a specific event you can either simply click the label in the table, or directly add a custom dimension by clicking the blue "+" next to the "Event name" title. Jobiqo custom dimension can be found under the "Custom" section.
By using the "Search.." function at the top you can narrow down the displayed events.
In this example, the report shows us the number of "jobVisit" events, broken down by the "occupation" which the respective jobs are tagged with.
Using this approach you can generate simple reports for the most important events and dimensions, for example:
jobVisit and jobApplication by Company (custom dimension = "company").
jobVisit and jobApplication by Job ID (custom diemension = "entityID").
jobVisit and jobApplication by Importer ID (custom dimension = "jobSource").
jobSearch by Free text search (custom dimensions = "occupations").